Live streaming is the ability to create or watch events at the same time as it happens. It is quite a demand now, as people like to experience events from their homes’ comfort and do not want to miss a thing. With live video streaming services now available quickly, it has become convenient for people to experience events. Not only for consumers but for content creators as well, it has proved to be a boon in disguise. It incurs less cost and delivers maximum results. Going live has become a top-notch game in its sector with the best video encoders, decoders, and HD streaming technologies. Let us now have a brief discussion on why live streaming is the new hype and how it works.
Why Is Live Streaming’s Popularity Gaining Momentum?
Its popularity is growing because people find themselves part of it. They can interact with the creators, their favorite set of people, or someone they admire. There are numerous ways the audience can interact and express themselves. Live streaming is an excellent way to put your content through to the audience. It is also an efficient means to earn money. Nowadays, even online games are live-streamed, which has boosted its popularity among the younger generations. Various companies are now assisting in live broadcasts or mobile streaming in HD qualities.
How Live Streaming Works?
A live video is transmitted without prior recording and storage, directly to the audience. Almost all the social media platforms are now laced with live features to be on par with the rising demands. However, on technical grounds, the process is quite different. It works at different levels which are:
- The first step is capturing the action with a device that transmits the visual data in a digital format.
- Live stream information is sent in fragments, unlike a recorded video, which has to be sent at once.
- The data is then compressed to remove all the redundant information. Subsequently, it is encoded into various compatible formats available, such as:
- Once the above processes are complete, which is only a matter of a few seconds, it is time to make it available for the viewers online. It is here that a CDN comes into play. It distributes the information to various servers and temporarily stores it to live stream from the CDN cache rather than an original server.
- After CDN distributes the visual content for viewers, their devices decode and decompress the visual data. Subsequently, the media player installed in them interprets and plays the video.
Benefits Of Live Streaming
The craze for live streams only keeps rising with time. It is an efficient medium to reach a larger audience to promote your talent or boost your business with very few expenses. Let us now look into a few of its benefits.
- Builds trust
You can build a trust relationship with your viewers, which is beneficial for you or your business’ growth. And people tend to buy services they trust relating it with quality.
- Boosts transparency
There is nothing you can hide during a live stream. You cannot edit anything that you do not like. Therefore, it boosts transparency, which will help you garner more views.
Live streaming is a cost-efficient option to choose because it does not require heavy equipment or technical support to go live. All it needs is a capturing device, a good internet connection, and a receiving device.
Modern technology has made live streaming more convenient, both for the content generator and the viewer. A creator can go live anytime they think is right for them, and a viewer can consume it even from their home’s comforts.
- Wider reach
With social media and good internet connectivity, live streaming is now able to gather a wider audience. Your talent or your business will have a far-reaching effect proving beneficial to you.
Live streams have successfully garnered widespread popularity because it brings an event happening in one corner of the world to the reach of people residing in another. Be it for recreational purposes, educational, or funeral purposes, it connects people, making the world a small space. So, we believe by now; you have had a fair idea about what a live stream is and goes behind its process. We are also hopeful that the discussion mentioned above will help you decide why choosing live streaming is the right choice for your services.
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