Live streaming is defined as broadcasting of live videos to an extensive audience across the internet. Contrary to pre-recorded videos that can be edited, live streaming is as the name suggests- live and unfiltered. Whether you are a content creator, artist, entrepreneur, or influencer, the right web streaming equipment can help you get your message across to your target audience in an engaging and creative manner. In this article, we will be highlighting what all you need to get an efficient web streaming equipment set-up
- Video Camera
A video camera is the primary requirement of live streaming video equipment. There are different types of live streaming cameras available in the market with unique features and specifications. There are entry-level video cameras that are affordable and lightweight. However, for good video quality, you need to have ideal lighting condition.
Moreover, they also lack manual control and feature only standard connectivity. Then there are mid-range video cameras that offer decent quality and come with the standard option of HDMI. Lastly, you have professional video cameras that come with pro-connectors such as SDI and XLR. They offer high-resolution sensors, providing high-quality images and videos even in poor lighting condition.
- The Right Encoder
The next web streaming equipment is the encoder. There are two forms of encoders – hardware and software. For a professional application, it is better to opt for hardware encoder. This is because they are capable of supporting various sources. They are long-lasting so that you can enjoy uninterrupted streaming 24/7. Some of the advanced hardware encoders use LAN and Wi-fi connection so that you can stream from even remote locations.
Software encoders are typically used by beginners, and it runs on laptop or desktop computer. You need to pair the software with a connectivity option like capture card on your video camera to the computer.
- Audio Equipment
It is extremely crucial to have high-quality audio equipment as it tends to be more important than video quality. As long as you have high-quality audio, you might be able to get away with slight video stuttering. Following are the types of audio web streaming equipment – low-medium quality, medium-high quality, and professional quality.
A basic lavalier 3.5mm mic can significantly improve the quality of the integrated microphone on a normal video camera. You can also opt for a 3.5mm microphone to get high-quality audio. However, if you are looking for best audio quality, then you should invest in XLR microphone. These are used by professionals and known for their durability and quality.
- Mixing Equipment
Mixing equipment is also known as switching live streaming video equipment that allows you to record audio or video from multiple sources. While it is optional, it becomes important in a multi-camera shoot.
Hardware switchers are ideal if you are shooting a video as you will get a different type of camera angles. Moreover, you can switch between the cameras through après of the button. For a more versatile shoot, you will need multiple audio mixers. When you use encoder in your live stream, you can mix the audio digitally on your computer.
- Strong Internet Connection
A robust internet connection is what binds all the other web streaming equipment, and it is absolutely essential. You need to connect the encoder with a wired Ethernet Cable. If you are in a remote location, you can connect with wi-fi. Some hardware encoder comes with multiple connection support so that you can enjoy uninterrupted streaming.
- Content Delivery Solution
Picking the right content delivery solution for your streaming is very important to fulfil your objective. Today, you have some many live streaming platforms including-
- YouTube Live
- Facebook Live
The world of marketing and content creation is rapidly evolving, leaving business owners, content creators, artists, etc. on their toes. Live streaming today has become an important source for marketing and content creation. And one of the main reasons, you should invest in it is because it has a massive user base that is constantly growing. By using effective live video streaming equipment and quality content, you can generate greater brand visibility and user engagement.