Improved Engagement with Promotional SMS Can Lead to Higher Conversions

Businesses that are looking forward to improving engagement rates with their customers should consider using SMS advertising especially if they are related to sales promotions and coupons. Customers do not expect to receive coupons via email or any other form of communication which they are likely to ignore. They prefer receiving promotional SMS messages in their smartphones which are always in their possession. The messages when received in their handsets are attended to immediately rather than forgotten by the customer simply because it has arrived too early or the customer does not see any value in the message.

The days when businesses of all types could consider sending letters or emails have long gone past with the introduction of smartphones. The ability to access messages from any location and at any time is allowed the recipients either to respond to or delete the message if they are not interested in the offer. At the same time, it has also provided them the option of reacting to the offer immediately because SMS service providers have included two-way messaging which allows an interaction between the sender and recipient immediately.

Promotional messages sent via email or letters often ended in the spam folder and were largely ignored by customers that received them. Thankfully this problem does not exist with SMS advertising because the message is received by the intended recipient directly into their handsets making them aware of offers they could be interested in. Businesses find this option beneficial for themselves because it helps them to establish an interaction with the customer. The recipient is also happy as he or she believes the business is displaying a sense of urgency by trying to reach them with the help of SMS advertising.

Promotional SMS messages were unheard of in the past when the app for messaging was only believed as helpful for individuals. It was only after many providers began developing software that could send hundreds of thousands of messages at a single time that the value of SMS advertising was realized by businesses. This was a major difference from using the keypad of the smartphone to draft and send messages by adhering to the character limits set by mobile service providers. The solutions developed by providers allow businesses not only to send messages in bulk but also to exchange multimedia messages in the form of URLs which could be accessed by the recipient to gain a better understanding of the offer.

The new method of communicating with customers allowed businesses to generate better conversion rates as well as improve their engagement with their customers. People receiving the messages were also happy because they could benefit from any offers that were being made promptly and take advantage of the latest offers from the business. This was a solution that benefited everyone by the services being provided by developers of professional SMS solutions.

Many businesses are still relying on the age-old practices of communicating with their customers forgetting they are lagging in their efforts to promote their business. They may have allowed the competition to overtake them simply because they were not willing to invest in emerging technologies that were making it easier to communicate with customers while also bringing in faster and more effective results. Evidence is available to show that promotional SMS messages can increase conversion rates by approximately 21% resulting in better revenue for the business. Therefore it is recommended that businesses that haven’t used this method of communication should consider doing so right away unless they are prepared to lag behind the competition.

The new-age marketing techniques called for better methods of advertising and promoting businesses offering guarantees of results at affordable prices. Therefore it is recommended that businesses look forward to and not ignore these solutions because a small investment in these solutions can provide them immense benefits.

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