How to maximize your revenue with finance SMS

What is a finance SMS and why is it key to a business’s success?
Selling anything involves the understanding of time in relation to the sale. Failure to find the right time to contact a potential buyer before they are ready can be vexing and turn them towards competitors or stop marketing such as emails by sending them to the spam folder; once set this is rarely undone. So how can a seller time a call to action perfectly and maximize not just the profitability of one sell but enable long term brand loyalty? This is where SMS services for financial institutions. SMS services for financial institutions help to gain valuable sales information and help validate an offering before it is presented to the client. This ensures that only the most necessary and useful information is provided to the client at any point in time; adding value from the correspondence and not wasting their time.

Additional security through authentication
A financial SMS can help businesses to use stronger authentication means which is critical for financial services. While many are considering this key for traditional finance it is now also becoming a key requirement for cryptocurrencies with companies such as Paypal, Visa and large multinationals providing such services to their customers. Although the cryptocurrency market is worth 1-2% of the financial system due to the volatility in the marketplace and speculation, something that may be relatively worthless one day may be a costly asset to lose on another. Using financial SMS authentication helps protect clients and the integrity of the institution.

Confirmation
Confirmation of automated payments and transactions can help comply with regulatory compliance as well as keeping the client informed; helping to win hearts and minds for future business relations. With many financial users on the go, notification through a mobile is often the most convenient form of correspondence.

Scheduling
Scheduling can also be added to a business solution by the SMS service provider; this makes it easier than ever to ensure even a last-minute meeting proposal can be confirmed and added to calendars quickly. Many clients will have proxies that will add or modify schedules remotely and this makes it easier than ever to keep all parties up to date and reduce the chance of a scheduling conflict.

Notifications
Notifications can be for offerings that may be useful for the client, automated alerts based on account settings and promotional materials used to retain brand loyalty. Brand loyalty is essentially related to memory and when someone is posed with a challenge that they need to resolve, what business they will think of first to solve it will likely be the chosen one. Notifications can help keep the brand alive in a person’s mind and allow them to select the business easily. In addition to these promotions and useful information can overtime ensure that the reader knows a company’s services and offerings inside and out making it less likely that they will look to other businesses and learn about their equivalent solutions. This behavior works because the human brain is designed to solve problems efficiently and once an adequate solution is found it is often reused to enable it to be efficient. This is key to remember when making how-to promotional materials and ensure that all offerings are covered fully.

Useful features 
Event-triggered messages are also possible enabling queries and questionnaires to be created. These can be used to help with anti-fraud protection activities and can be delivered worldwide to clients. Toolboxes are present from the SMS service provider enabling customized two-way SMS conversations to be automated and feed user input into the CRM for better client support and management activities. Branded short links can also be created to make links more professional and reduce the likelihood of fraudulent messages from malicious parties being used by the client. These customizations can help with a company’s branding and tailor business solutions for the convenience of both the client and the business.