If you’re in the business-to-business (B2B) space, you know that finding and qualifying prospective customers can be a real challenge. You also understand that manually researching and reaching out to these prospects is time-consuming, tedious work. Wouldn’t it be great if there were a way to automate this process? Well, there is—with HubSpot Sales. Here in this article, we’ll show you how HubSpot Sales can help you automate your B2B prospecting so you can focus on your core selling activities. We’ll also provide tips on getting started and making the most of this powerful tool.
Define your target market
Before you can start automating your business-to-business (B2B) prospecting with a tool like HubSpot, you need to first identify who your ideal target market is. This will help you determine what types of content and messages are most likely to resonate with them.
To do this, consider creating buyer personas for your business. These are semi-fictional representations of your ideal customers based on accurate data and insights about their pain points, goals, and objections. Once you have some buyer personas created, you can start thinking about how to reach them with your automated prospecting campaign.
Research your target market
As a small business, you must research and target your market. You can’t be everything to everyone, so you need to focus your efforts on those who are most likely to buy from you.
To start, consider your ideal customer. Who are they? What do they need or want? What are their demographics? This will help you build buyer personas, which are fictional representations of your ideal customers.
Once you have targeted these buyer personas, you can start to think about where to find them online. Which social media platforms do they use? What websites do they visit? By answering these queries, you can start to create content that will reach your target market.
Create a list of potential customers
If you still need to start using a CRM to automate your business’s prospecting process, you’re missing out on a huge opportunity to improve your efficiency and bottom line. HubSpot Sales is a great option for small businesses or start-ups that want to get started with CRM and automate their sales process.
One of the first conditions you must do when setting up HubSpot Sales is to create a list of potential customers. This can be done manually by importing your existing customer list or through integration with other tools like LinkedIn Sales Navigator.
Once you have a list of potential customers, you can start segmenting them based on criteria like job title, company size, or location. This will help you create targeted lists for your sales reps to work from.
You can also use HubSpot Sales to score your leads so you know which ones are more likely to convert into customers. This can be based on factors like how much engagement they’ve had with your website or whether they’ve filled out a form on your site.
Lead scoring is a valuable tool for prioritizing your sales efforts and ensuring you spend your time on the most promising leads. By creating a list of potential customers and scoring your leads in HubSpot Sales, you can start making headway in your B2B lead prospects without lifting a finger.
Find contact information for your list
If you’re using HubSpot Sales, you can find contact information for your lists in the Contacts tool. To get started, go to Sales > Contacts. Then, use the search bar and filters to discover the contacts you want to add to your list.
Once you’ve found the contacts, you want to add, click the checkbox next to each one to select them. Then, click the “Add to List” button at the top of the page.
In the “Add to List” modal, choose the list you want to include the contacts to from the drop-down menu. If you don’t have any lists yet, you can create a new one by clicking the “Create a New List” button.
Once you’ve selected or created a list, click the “Add Contacts” button. The contacts will be added to your list, and you’ll be able to view them by going to Sales > Lists and selecting your list from the drop-down menu.
Send automated emails to your list
Keeping up with your email list can be challenging when you’re busy running your business. That’s where automation comes in! HubSpot makes it easy to automate your email list with a tool called Workflows.
With Workflows, you can send automatic emails to your contacts defined by your criteria. For example, create a Workflow that sends an email to anyone subscribing to your blog. Or, you could create a Workflow that sends an email to anyone who hasn’t opened one of your emails in the past 30 days.
The possibilities are endless! Automating your email list with HubSpot is a perfect way to stay in touch with your contacts without putting in the extra effort.
Track your results
If you’re not tracking your results, you’re not doing inbound marketing properly. Luckily, HubSpot makes it easy to track your progress and view how your endeavors are paying off.
In the Contacts section of HubSpot, you can see your contacts in each stage of your funnel. This is a great way to measure your progress over time and ensure that you’re effectively moving people through your funnel.
The Leads section of HubSpot also allows you to see which leads are hot and which are cold. This is a valuable tool for understanding which of your marketing efforts are working and which ones need improvement.
Finally, the Deals section shows you how much revenue your deals are generating. This is a crucial metric for understanding the ROI of your inbound marketing efforts.If you’re searching for a way to automate updates of your HubSpot leads, this B2B prospecting tool is definitely worth considering. With its vast array of features and integrations, it’s easy to see how HubSpot can help you save time and money while still getting the desired results. Give it a try today and see how it can help your business grow.