Streaming to Facebook in glorious HD; but how?

Why do you need HD streaming to Facebook?
If you have ever seen the difference between a sub HD live stream on Facebook and comparing it to true HD streaming to Facebook there is a big difference, with the former being a fuzzy mess compared to the later with its crystal-clear image and high definition audio. While you may think that both are acceptable, they are not. For example, many companies conduct HD streaming to Facebook as the groups created are interested clients of a particular product or offering. By livestreaming the company solidifies brand loyalty and helps progress future sales. A poor-quality video feed represents the company’s brand as anything customer facing is related to the brand. A person must relate to a brand and share its values to buy from it in a saturated market place with memory retention and good experiences being paramount to reduce client turnaround.

If you are not a company and just interested in using it to connect with fans and friends it is a good idea to think of yourself as a company and that anything you create or do in the public eye is your brand. If you cannot create excellent work due to the lack of technology it may be better to either get help from others or do something else. HD streaming to Facebook and you need nothing less than that to do a great job selling yourself and offering; strengthening your brand loyalty.

Streaming hardware
For HD streaming to Facebook you will need a Facebook account and a group to stream too. You will need to notify them of when you are planning a livestream and also consider groups that may need another time due to different time zones, if this is relevant to you remember you can always schedule in a repeat of the first livestream to help inclusivity; segregating your target audience before you begin is not a good idea. While you could have recorded and posted the first livestream it may not be a good alternative where user interaction helps them add value to their situation. For example, when conducting questions and answers about a product or service may be more useful if a person has a question that they need clarity about in a consultation; this is the way to do it.

Encoders
So, what streaming device will you need? Well using a mobile device is just no good as mentioned earlier and while laptops and phones have integrated video encoders built in, these seldom do the job well. You need an encoder streaming device. These are small boxes the size of a hard drive, you add internet modems on one side to create a bonded IP connection and the camera on the other side. They are portable and easily mounted on a flash mount of an SLR camera or housed in a rucksack. These streaming devices take the data from the camera and simply change it into a format designed for transmission. It then sends using bonded IP modems the data to the hosting platform that then allows production teams to add in production graphics and added value before it is distributed to the viewer.

The Camera
In terms of a camera use a camera fit for the situation, such as if you are livestreaming in relative safety use a SLR camera that supports livestreaming; some do not and will have terrible picture quality as a result.

Bonded IP
The last thing to consider is bonded IP takes multiple modems to deliver the data and if one drops in quality it is substituted by the other, this is critical for HD livestream with non-bonded IP periodically having a grainy picture quality of loss of frames occurring.

Summary
Through using bonded IP encoder devices and a suitable camera you can have a lightweight professional solution for HD streaming to Facebook. Once you have the hardware the easy part is linking it to the hosting service that normally sold with the hardware and linking the Facebook account. One-touch streaming on devices can make it very easy to have live streaming up and running in minutes!